Carling announces new easy carry glassware to ease on-trade queuing

BrandOpus continues its partnership with Carling, serving up a “glassware gamechanger” with the launch of its new, iconic, easy-carry pint glasses.

The glasses are designed to help pub goers carry up to four pints from the bar. The BrandOpus structural team were commissioned to develop an innovative on-trade piece of glassware combining clever thinking and style. Launching in pubs nationwide, the new glass is ergonomically designed: it interlocks with other Carling glasses.

The new design incorporates vertical grooves, helping the glasses interlock together, whilst embossed lettering creates a tactile grip. The glasses are wider at the top and thinner towards the middle creating a natural gap and allowing hands to easily wrap around. The nucleated bottom is designed to keep pints fresher for longer.

This bespoke glass has gone through rigorous in-house prototyping, resulting in a glass that not only fits in with the brand’s look and feel but brings a tangible benefit to Carling drinkers.

Miranda Osborne, brand director at Carling said of the new glasses: “Our aim was to create the perfect glass for the perfect pint, whilst responding to the needs of our customers. We know our customers can feel uncomfortable leaving drinks on the bar because they can’t carry them all, so we wanted to design something that could help alleviate this problem. This is why we created our new easy carry glasses. We hope people find getting pints in for friends, a far more comfortable experience now.”